The only studio for evocative
crypto brand comms
crypto brand comms
Same tech. Different story.
Exponentially better results.
We build a brand-comms system your team runs as AI plug-and-play infrastructure to compound growth and return more on every dollar spent, regardless of your project's stage.
founder notes
product docs
market noise
customer language
investor deck
competitor claims
Narrative
Coms
Visual Direction
Voice
Agent
Narrative
Playbook
Coms
Architecture
Visual Direction
& Messaging
Voice
Guidelines
Agent
Brand Kit
Trusted by the funds backing the next wave.
Verified on
NextGrowth's crypto knowledge and hands-on approach were impressive. When we see the need, we refer NextGrowth now to portfolio companies to kickstart their brand strategy. NextGrowth's crypto knowledge and hands-on
approach were impressive.
When we see the need,
we refer NextGrowth now
to portfolio companies to kickstart their brand strategy.
Branding consulting for a blockchain venture investment firm. Brand system, positioning, and narrative framework, delivered as a pilot to evaluate fit for portfolio companies.
The problem
You're spending lots
You're spending lots
of money in vain.
Few teams realise it: if you can't be understood instantly, you pay a heavy
price for it. And not once, but at every stage of your project.
You're ignored
by investors
VCs and angels never come back after the discovery call simply because your story isn't good enough to justify the ask.
You can't
retain attention
Worse products outperform you and steal the spotlight, capitalising on market moments while
your ICP walks past you.
You overpay
for visibility
Organic growth never comes, because nobody understands what you do. Acquisition costs climb
to compensate.
You can't attract
top talent
The best people aren't only chasing a higher salary, but also
a clear project mission. A real brand-comms strategy makes people want to join, so you stop chasing exceptional talent.
LLMs leave you
out of the answer
ChatGPT, Claude and Perplexity can't
describe your product, which limits discoverability exactly where buyers
and investors now do their research.
THE SOLUTION
One story.
One story.
Every audience.
We build the brand-comms system behind better ROI on every dollar spent, stronger metrics at every stage, and a story that converts users, investors and
co-founders without you in the room.
Brand-comms
system
system
Usersconvert + retain
Investorsclose rounds faster
Partnersattract integrations
KOLseasy to promote
Hiringattract the right talent
Communityorganic evangelism
WHAT YOU GET
Six deliverables.
Six deliverables.
One system.
Assets your team opens daily as opposed to a strategy deck rotting in your Drive.
Every deliverable is built for real marketing, sales and BD situations.
Deliverable / 01
Positioning document
Your market position in quotable
language your team uses everywhere.
Deliverable / 02
Narrative playbook
3-5 core angles with content pillars
across X, blog, press, and community.
Deliverable / 03
Comms architecture
A channel-by-channel blueprint, from
the founder's X to Telegram to launch.
Deliverable / 04
Voice guidelines
Tone, personality, dos and don'ts so every team members stays on-brand.
Deliverable / 05
Visual direction
Aesthetic references, emotional
tone and creative guardrails.
Deliverable / 06
Launch messaging toolkit
Headlines, taglines & elevator
pitches for TGE, press, and investors.
Built for the AI era
Your team runs on AI.
Your team runs on AI.
Your brand should too.
We've seen firsthand how most brand work dies as a beautiful PDF nobody opens after a few weeks. Crypto teams now ship
with Claude, Cursor and Hermes, so we built our offer for the new age of marketing operators. That's why strategy ships in two formats.
Once for humans
6 documents covered in the section earlier.
Once for machines
Structured .md files + Claude skills.
Positioning, voice,
personas, retrieval
rules, translated into AI language.
Drag & drop brand comms .zip
A zip you can drop into Cursor,
Claude, or any AI workflow of your
choice so every output your team
generates carries the same story.
agent-brand-kit.zip
ONE STORY
Claudestrategy & long-form
Cursordocs & product copy
Hermesthreads & distribution
one source of truth · every tool · every channel
What it unlocks
The story does
The story does
the selling for you.
Everyone says distribution is the new moat. Total BS. At least, not without a clear story underneath it. That's what we deliver at NextGrowth.
As a result, people get what you stand for on first contact, every channel carries the same clear story, and attention turns into conviction. Your budget stops leaking, growth starts compounding,
and every dollar you spend returns more.
XTGKOLYTPRDCBLNLGH
DistributionKOLs · threads · campaigns
Narrativeposition · angles · voice
Story foundationthe bedrock
Understood on first contact
One story, every channel
Attention becomes conviction
Users become distribution
Same story converts investors & KOLs
Word-of-mouth up
Acquisition cost down
Retention up
Referrals up
Team aligned internally
Budget down, output up
Higher ROI per dollar
A-players joining the team
LLMs index you
Acquisition cost down
Retention up
Referrals up
Team aligned internally
Budget down, output up
Higher ROI per dollar
A-players joining the team
LLMs index you
Our process
Four phases. 30 days.
Four phases. 30 days.
Then it's yours.
We take real pride in our approach, meticulously crafting your brand-comms strategy across four phases, with you closely involved at every step.
-
Phase 01Days 1–7
Internal alignment
We extract the irreducible core of what you built: what matters to your ideal customer, in the language they'd actually use.
-
Phase 02Days 8–14
External research
We leave the crypto echo chamber to study films, brands, and culture, because real differentiation comes from outside the category.
-
Phase 03Days 15–21
Synthesis & direction
We turn the research into your narrative spine: positioning, core angles, and the creative direction that guides everything after.
-
Phase 04Days 22–30
Refinement & polishing
Your feedback goes in, the final system comes out. We calibrate until it sounds like you on your best day.
-
The handoffDay 30
We hand it off. Then you run it.
Every deliverable comes in two formats: docs for your team and structured files for AI. Plug them into your agent and it's yours with 0 dependency on us.
Who this is for
You built something real.
You built something real.
The market can't tell.
ARCHETYPE / 01
The Pre-TGE Builder
You're well-funded, heads-down, and the launch date is on the horizon, but you don't have the brand comms strategy to accompany your GTM.
Archetype / 02
The Post-TGE Operator
Token live, product shipped or in testnet, but traction won't come, because the core community was never built.
Archetype / 03
The Raiser
You’re planning a fundraise, but you don’t know how to turn the vision and product story into a high-converting deck investors can understand.
Archetype / 04
The Crowded-Niche Builder
Real technical edge but it's invisible from outside the category. You tried agencies and DIY, but still can't get seen.
Not for you
Whitepaper without a product · want someone to “handle marketing” · believe the product speaks for itself · chasing next week's spike
If that's you, we'd be taking your money for something you don't believe in yet. No hard feelings.
Why work with us
We've run this playbook firsthand.
Everything in this offer comes from hundreds of campaigns we ran ourselves, over eight combined years in crypto.
You work directly with the two people who built it, no account managers or handoffs.
Nick Balanutsa
MARKETING LEAD &BRAND-COMMS STRATEGIST
Led full-cycle marketing operations for 40+ crypto projects across AI, DeFi, L2, and RWA. Manages $50k-$150k campaign budgets from strategy through execution and reporting.
Built the campaign architecture behind 72+ hour X trending runs and top Kaito rankings. Owns communications strategy, messaging frameworks, and brand positioning for projects with billions in combined trading volume.
Serhii Dynnyk
CONTENT LEAD &NARRATIVE STRATEGIST
Built content systems and brand-comms frameworks for 10+ crypto projects, from memecoins to institutional L2s. 1000+ pieces ghostwritten for founders, KOLs, and protocols. Led a full rebranding initiative including strategic positioning, narrative development, and cross-company content alignment. Turns complex technical products into stories that convert across every channel.
PRICING
You leave with infrastructure,
You leave with infrastructure,
not a bunch of docs.
Brand-Comms Sprint
$8,500
30-day engagement
- Positioning document
- Narrative playbook, 3 to 5 angles
- Comms architecture map
- Voice guidelines
- Visual direction + moodboard
- Launch messaging toolkit
The foundation. Human deliverables your team executes on.
Start with the SprintSprint + Agent Brand Kit
$12,000
30-day engagement
- Everything in the Brand-Comms Sprint
- Agent-ready plug-n-play brand kit
NEW - Positioning + voice docs for AI tools
NEW - Audience personas, structured format NEW
- Terminology + guardrails for AI content NEW
- Retrieval rules + content angles NEW
One zip into Cursor or Claude Projects. The whole team writes in one voice.
Get the full systemSprint + Kit + Retainer
$15,000 + $4,000/mo
Sprint + ongoing execution
We built the narrative OS.
Now we operate it with you.
- Full sprint with agent infrastructure
- Ongoing founder-led marketing
- Ghostwriting + SMM + content execution
- Monthly content calendar + strategy
- Direct access, no account managers
FAQ
Fair questions.
Fair questions.
Honest answers.
The things founders actually ask on the first call,
including the uncomfortable ones.
Can't we just do this ourselves with Claude?
You can get maybe 50% of the way there. We know it because we tried. An LLM writes a confident, agreeable positioning doc, and happily confirms the story you already believe.
But that second part of the strategy is what makes all the difference. The 50% you can't generate is the unique taste, judgment and specific knowledge layer.
That's what you're actually buying. The documents are just the byproduct of 8 years of pattern recognition and expertise we've acquired.
Is the investment actually worth it?
A weak story doesn't only hurt marketing, but also hinders the whole business. Acquisition costs go up because people can't explain what you do. Hiring gets harder because stronger candidates choose the clearer mission. Sales cycles stretch because every call starts with basic education. Fundraising gets weaker because investors understand the tech, but not the story around it.
One month of paid reach can cost more than this entire engagement if it’s covering
for a crappy positioning and narrative. We turn that ongoing leak into a fixed project:
30 days, one price, and a narrative system your team keeps forever.
Clear brand comms strategy compounds from the day it's built and it's the most worthwhile investment you can ever make for your project.
How is this different from hiring a marketing agency?
We've spent a good chunk of our careers inside agencies, so we know exactly what they're built around - distribution. KOLs, press releases, podcasts, ambassadors, paid reach, content output. That's a completely different job from ours.
And we have to warn you: distribution is only as effective as the story behind it.
Without clear positioning, narrative, voice, and a messaging system that makes every channel convert, you might as well burn the cash you planned to spend with an agency.
That's why the order matters here a lot. Build the brand-comms strategy with us first, then take it to whichever agency you like. And if you want support after the system is built, we can stay on through content and SMM retainers to help you operate it.
What exactly is the Agent Brand Kit?
Your entire strategy as Markdown files: positioning, voice, terminology, guardrails, audience personas, content angles, retrieval rules. Drop the .zip file into Cursor, Claude Projects, or any AI workflow, and every piece of content your team generates carries the same story.
Can we see case studies or example deliverables?
Yes, but on the call. Strategy work is confidential by nature: positioning, narrative angles, and channel playbooks are exactly the things our clients don't want public. So we don't post them, and the same policy will protect your work too. However, in the call we'll show you some snippets of real deliverables and the depth behind them so you can have an idea of what to expect.
Why should we work with NextGrowth?
Cause we're sick.
Feel the difference with
NextGrowth by your side.
We take a maximum of 3 projects at a time