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The only brand-comms studio for crypto, AI, and tech projects

Same tech. Different story.
Exponentially better results.

An AI-native brand-comms system your team runs as plug-and-play infrastructure: one consistent, resonant narrative across every channel and every stage of your project, so every marketing dollar returns more.

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founder notes product docs market noise customer language investor deck competitor claims
Narrative Diagnostic Core

Positioning
System

Narrative
Playbook

Voice
Rules

Launch
Messaging

Agent
Brand Files

Founder
Content System

The overspend has one root cause.
You're paying it five times.

When the market doesn't understand what you built, you pay for it everywhere. Not once. At every stage.

Bleed / 01

The round
that stalls

The meeting dies on category. The story can't justify the price.

Bleed / 02

The mindshare
leak

Worse tech walks past you. You feel it in partner conversations.

Bleed / 03

The paid-reach
tax

Nobody can repeat what you do. CAC climbs to compensate.

Bleed / 04

The hiring drag

The best people pick the clearer mission, not the better tech. Illegible story doubles time-to-hire and offer size.

Bleed / 05

The AI
blind spot

People research through LLMs now. If a model can't describe you, you're invisible where validation happens.

Five different bills. One root cause. Fix the layer underneath.

What we are building

Marketing is downstream.
Story is the layer underneath.

Distribution amplifies whatever story exists. If the story is generic, you're paying to distribute noise. Arrive at your TGE or your raise with a clear one, and everything compounds.

XTGKOLYTPRDCBLNLGH
DistributionKOLs · threads · campaigns
Narrativeposition · angles · voice
Story foundationwe build here
Why us?

Your team runs on AI.
Your brand should too.

Most brand work dies as a beautiful PDF nobody opens after week two. Your team keeps shipping with Claude and Cursor, and every output drifts further from the strategy you paid for. So we ship the strategy twice.

Once for humans

Documents your team reads, debates, and runs. Positioning, playbook, voice, visual direction.

Once for machines

12 to 15 structured YAML and Markdown files. Positioning, voice, terminology, guardrails, personas, retrieval rules.

One drop, whole stack

A zip into Cursor, Claude Projects, or any AI workflow. Every output your team generates carries the same story.

agent-brand-kit 14 files · one story
Claudestrategy & long-form
Cursordocs & product copy
Hermesthreads & distribution
one source of truth · every tool · every channel
The system

One story. Every audience.

The same narrative has to convert users, close investors, attract partners, and brief KOLs. Most projects run a different half-story for each. You leave with one system doing every job.

Brand-comms system
Usersconvert + retain
Investorsclose rounds faster
Partnersattract integrations
KOLseasy to promote
Hiringattract the right talent
Communityorganic evangelism

Built once / used everywhere / cost of users, capital, partners, talent ↓

Our process

Four phases. 30 days. Then it's yours.

Senior people only. Direct access. No handoffs, no account managers, no process theatre.

  1. Phase 01 · Days 1–7

    Internal alignment

    We extract the irreducible core of what you built: what matters to your ideal customer, in the language they'd actually use.

  2. Phase 02 · Days 8–14

    External research

    We leave the crypto echo chamber on purpose. Film, brands, culture. Differentiation comes from outside the category.

  3. Phase 03 · Days 15–21

    Synthesis & direction

    The narrative spine: what you stand for, who it's for, why it matters now. A creative direction that guides all future content.

  4. Phase 04 · Days 22–30

    Refinement & systemization

    Your team's feedback goes in, the final system comes out. Calibrated until it sounds like you on your best day.

  5. The handoff · Day 30

    Handed off. Then you run it.

    Everything ships twice: documents your team reads, and structured files your AI stack runs. One zip into your workflow — then no dependency, no mandatory retainer. From day 31 the system is yours.

  6. However we run it, the shape holds. Each phase is a fold – nothing advances until you've seen it and signed it off. By day 30 the sheet you handed us is a finished system. From day 31, it's yours.

Who this is for

You built something real.
The market can't tell.

Archetype / 01

The Pre-TGE Builder

Funded, heads-down, and the launch window has a date now. The story has to be ready before it opens.

Archetype / 02

The Post-TGE Operator

Token live, chart honest. The narrative isn't landing, and everyone in the telegram can see it.

Archetype / 03

The Raiser

The next round is open, the deck is polished, and the story underneath is thinner than it. You know it.

Archetype / 04

The Crowded-Niche Builder

Real technical edge, invisible from outside the category. Tried agencies and DIY. Still sound like everyone else.

Not for you

Whitepaper without a product · want someone to “handle marketing” · believe the product speaks for itself · chasing next week's spike

If that's you, we'd be taking your money for something you don't believe in yet. No hard feelings.
Why us

The pattern library came from projects with billions in volume.

You get it applied to your project, by the two people who built it. Nick Balanutsa and Serhii Dynnyk. Senior people, direct access, no handoffs.

50+
projects across AI, DeFi, L2, RWA, and infrastructure
6,000+
pieces ghostwritten for founders, KOLs, and protocols
$1M+
in managed budgets for institutional-grade clients
8yrs
through bull runs, bear markets, and regulatory chaos

What becomes yours

Positioning Narrative Voice Agent kit Every channel
The two of us

Senior people. Direct access.

No account managers, no handoffs. You work with the people doing the work.

Nick Balanutsa

Strategy & positioning

Serhii Dynnyk

Narrative & systems
Projects we've shaped brand & comms for
Impact3 Lunar Strategy GAIA Warden ADI Chain ICP Solus Group
Three ways in

You leave with infrastructure, not a report.

Brand-Comms Sprint

$8,500
30-day engagement
  • Positioning document
  • Narrative playbook, 3 to 5 angles
  • Comms architecture map
  • Voice guidelines
  • Visual direction + moodboard
  • Launch messaging toolkit

The foundation. Human deliverables your team executes on.

Start with the Sprint
Recommended

Sprint + Agent Brand Kit

$12,000
30-day engagement
  • Everything in the Brand-Comms Sprint
  • Agent-ready brand kit, 12 to 15 files NEW
  • YAML positioning + voice for AI tools NEW
  • Audience personas, structured format NEW
  • Terminology + guardrails for AI content NEW
  • Retrieval rules + content angles NEW

One zip into Cursor or Claude Projects. The whole team writes in one voice.

Get the full system

Sprint + Kit + Retainer

$15,000 + $4k/mo
Sprint + ongoing execution

We built the narrative OS. Now we operate it with you.

Talk about the retainer
  • Full sprint with agent infrastructure
  • Ongoing founder-led marketing
  • Ghostwriting + SMM + content execution
  • Monthly content calendar + strategy
  • Direct access, no account managers
FAQ

Fair questions.
Honest answers.

The things founders actually ask on the first call, including the uncomfortable ones.

Can't we just do this ourselves with Claude?

You can get 70% of the way there. We know, we tried. An LLM writes a confident, agreeable positioning doc, and happily confirms the story you already believe. What it won't do: flag that your favorite position is taken by three better-funded competitors, know which narratives are saturated this cycle, or say no to your favorite idea. The 30% you can't generate is the judgment layer. That's what you're buying. The documents are the byproduct.

Is the investment actually worth it?

Compare it to what the alternative costs. A generic story taxes you at every stage: higher CAC, slower hires, rounds that price below the tech. One month of paid reach compensating for a story that doesn't travel can exceed the entire sprint. And unlike media spend, this doesn't expire: you leave with infrastructure your team runs for years, not a campaign that ends.

How is this different from hiring a marketing agency?

Agencies sell the distribution layer: KOLs, threads, calendars, retainers. Distribution amplifies whatever story exists, and they need you dependent to keep billing. We build the layer underneath, once, and hand it over. Your team runs it without us from day 31. The retainer exists for teams that want execution, not because the system requires it.

What exactly is the Agent Brand Kit?

Your entire strategy as 12 to 15 structured YAML and Markdown files: positioning, voice, terminology, guardrails, audience personas, content angles, retrieval rules. Drop the folder into Cursor, Claude Projects, or any AI workflow, and every piece of content your team generates carries the same story. Strategy in a deck decays. Strategy in your stack compounds.

How much of our team's time does the sprint take?

Roughly 4 to 6 hours across 30 days: founder interviews in week one, one direction review in week three, and final feedback in week four. We designed it for teams that ship daily. The work happens on our side; your job is to be honest in the interviews and decisive in the reviews.

What happens after day 30?

You run it. The deliverables are built to operate without us: human documents for decisions, agent files for daily output. If you want hands on execution, the retainer adds founder-led marketing, ghostwriting, and monthly strategy. Either way, the system is yours.

The next window is already on the calendar.

Your TGE, your raise, your category moment. Those dates don't move because the story isn't ready. The only question is which version of the story you show up with.

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We take a maximum of 3 projects at a time